COM-B (Motivation component) (Michie, 2011)-provides the behavioral system linking capability, opportunity, and motivation to behavior, with identity driving reflective and automatic motivation.
Motivational Interviewing (Miller & Rollnick, 2023)-explores identity, resolves ambivalence, and strengthens intrinsic motivation through guided conversation
Self-Determination Theory (Deci & Ryan, 1985)-supports identity formation by building autonomy, competence, and relatedness to increase intrinsic motivation
Health Locus of Control (Rotter, 1966)-shapes identity by aligning beliefs about control with personal responsibility, collaboration, or risk reduction
Transtheoretical Model (Prochaska & DiClemente, 1983)-guides progression through stages of identity-driven behavior
Identity-Based Models (Clear, 2018; Sincero, 2020; Eyal, 2019)-position behavior as an expression of identity, reinforced through habits, consistency, and self-alignment