Clinical excellence alone does not drive case acceptance—communication does.

Dental professionals are increasingly expected to diagnose, explain, and manage soft tissue disease, yet many feel underprepared when patients question urgency, cost, or necessity. This webinar equips clinicians with clear, ethical, and repeatable verbal strategies to confidently communicate the importance of soft tissue management in a way patients understand, trust, and act on.

Participants will learn how to shift conversations from “cleanings” to disease-based care, respond calmly to patient objections, and create alignment between diagnosis, treatment, and patient values—without increasing appointment time or emotional fatigue.

• Clearly explain soft tissue inflammation and disease using patient-centered language
• Replace outdated “cleaning” terminology with diagnostic, disease-based verbiage
• Confidently respond to common patient objections without defensiveness or pressure
• Use neutral, non-judgmental language that improves trust and case acceptance
• Create verbal consistency between the hygienist, doctor, and team

Amber Auger, MPH, RDH, is a nationally recognized dental hygiene clinician, international speaker, and Hygiene Director known for her evidence-based, systems-driven approach to modern periodontal therapy. With over 20 years of clinical experience, Amber blends science, strategy, and heart-centered leadership to help dental teams elevate patient outcomes while strengthening practice profitability and workflow efficiency.

She is the founder of Thrive in the OP®, a signature clinical training platform that equips hygienists with the clarity, confidence, and chairside systems they need to diagnose accurately, treatment plan effectively, and deliver outcomes that measurably improve oral and systemic health. Her methodologies integrate root-cause hygiene modalities, biofilm-focused care, cutting-edge technology, and time-management frameworks that streamline the one-hour appointment without sacrificing quality.

As a Fractional Hygiene Director®, she supports practices across the country. Amber leads clinicians through calibration, coding accuracy, periodontal sequencing, and communication strategies that meaningfully shift case acceptance. Her KPI-driven coaching helps practices consistently reach 40% perio, increase daily production, and create a patient experience grounded in trust and education.

A lifelong learner with a passion for connecting oral and systemic health, Amber brings an approach that is equally grounded in research and real-world practicality. Her courses empower teams to take action immediately, transforming the operatory into a place of clarity, confidence, and sustainable clinical success. She can be reached at amberaugerrdh@gmail.com